Franchise
Join our growing family and share in our sweet success.
We are at an exciting time in our journey where we are opening stores throughout the UK. There are many reasons to choose The Belgian Waffle Company, one of these being our drive and commitment to providing our franchise partners with the support they need to thrive in their business.
If you have a proven track record of operating your own business we would love to hear from you.
We pride ourselves on fostering a culture of integrity, and passion. As a franchisee, you will be joining a community that values quality, consistency, and exceptional customer service.
Proven Business Model
You are investing in a system that already works, reducing the risks of starting from scratch.
Brand Recognition
You get instant customer trust and brand awareness from day one, built by the parent company.
Training & Support
You receive comprehensive training and ongoing operational, marketing, and management support.
Purchasing Power
You benefit from group buying power, lowering your costs on ingredients, supplies, and equipment.
Our Unique Selling Points (USP)
Authentic Belgian Waffles:
Traditional recipes imported directly from Belgium.
Freshness Guarantee:
All products made fresh to order using h-quality, premium
ingredients
Wide Menu Range:
Includes waffles, gelatos, and milkshakes
Flexible Formats:
Kiosk, café, or premium dine-in models available.
Vibrant Branding:
A stylish and · Instagrammable space that resonates with
today's customers.
Seasonal Innovations:
Regular introduction of limited-time
flavours and festive specials.
FRANCHISE FORMATS
Size: 150-300 sq ft
Investment Range: £60,000 - £80,000
Ideal Location: Mall, transit hubsSize: 500-800 sq ft
Investment Range: £100,000 - £140,000
Ideal Location:Shopping streets,
town centres
Size: 1000+ sq ft
Investment Range: £140,000 - £160,000
Ideal Location:Premium high streets,
tourist areas
FORMATS | SIZE (SQ FT) | INVESTMENT RANGE | IDEAL LOCATION |
|---|---|---|---|
Flagship Outlet | 1000+ sq ft | £140,000 - £160,000 | Premium high streets, tourist areas |
Desser Café | 500-800 sq ft | £100,000 - £140,000 | Shopping streets, town centres |
Kiosk Model | 150-300 sq ft | £60,000 - £80,000 | Mall, transit hubs |
All figures include franchise fee, initial inventory, training, and basic fit-out.
Actual costs may vary based on region and size.
WE ARE COMMITTED TO YOUR SUCCESS
& OFFER COMPREHENSIVE SUPPORT:
Site Selection Assistance:
• Help in choosing prime locations with
maximum footfall.
Design & Setup:
• Assistance in interior design, layout, and
branding to maintain uniformity.
Training:
• Pre-opening training for operations and
management.
• Barista and dessert preparation training for
staff.
Marketing:
• Launch campaigns and grand opening
promotions.
• Ongoing digital and local marketing
support.
Operational Support:
• Continuous support in operations, menu
upgrades, and innovation.
• Monthly audits and feedback to ensure
brand standards.
Supply Chain:
Reliable and cost-effective supplier network
for raw materials and branded packaging.
• Passionate about hospitality, desserts, and customer service.
Prior F&B or retail experience is an advantage, but not mandatory.
• Financial capability to invest and manage operations.
• Commitment to maintaining brand standards and customer satisfaction.
IDEAL FRANCHISE PARTNER PROFILE
APPLICATION PROCESS
1. Submit Franchise Inquiry:
Fill out the franchise application form.
2. Franchise Discussion:
Introductory meeting to discuss mutual
expectations.
3. Site Selection & Approval:
Work together on identifying and approving
location.
4. Franchise Agreement:
Sign franchise agreement and pay initial fees.
5. Training and Setup:
Complete training; setup of outlet.
6. Grand Opening:
Begin operations with launch marketing support!
Start your Bussniess now
This is the first step on your sweet new journey. We're excited to hear from you! Please fill out the form below, and our franchise team will get in touch to discuss this exciting opportunity.